Raising Awareness

Yesterday I was at a presentation, watching our client deliver the presentation we had helped write and create.

The subject was energy and carbon reduction - two issues that are linked.

We were at the clients' conference facilities in Berkshire, a purpose built conference centre with numerous meetings rooms. On the door outside our room it clearly stated the subject and title of the presentation.

When I arrived the first thing I did was make my way to the coffee machine - as you do when you arrive at work. Whilst there I overheard two ladies, who clearly looked after the running of the building, discussing whether they should turn on the lights in the central coffee area. It had natural daylight and it was bright outside.

"No" replied one of the ladies "Let's save the energy and cut our carbon."

They had not seen the presentation, they didn't really know what was going to be said but they gathered all they needed from the title on the door and that was enough to raise awareness and for them to take energy and carbon into consideration when making their decision.

What more could we ask for.